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BRAND BUILDING THROUGH CREATIVE ENTREPRENEURSHIP IN INDIAN CORPORATIONS
Darwinian theory of SURVIVAL OF THE FITTEST had never been more appropriate then today in business. The future growth of business and its survival will solely be determined by degree of innovativeness.
7-May-2019
TECHNO-CREATIVE MEDIA AND IN-STORE BRANDING
Attracting a customer at the point of purchase needs a stronger stimulus object that simultaneously can target the cognitive, affective and conative aspects of consumer decision making. Hence it is very essential and in evitable that the advertisement in side the store has to be enriched with the creative punches, which should give the customer an un denying opportunity to at least look first. Now this will come from the right choice of the media vehicle.
7-May-2019
Dating the Customer
Dating can be fun. So can be marketing, especially when you have a valuable product or service that people really need and can benefit from. You’ve got something worthwhile to offer the world, and it’s time you get into the game. Apply the rules of dating to your marketing, and you’ll see your nurturing process consistently turn interest into sales.
7-May-2019
ADVERTISEMENT  COPY AND ITS’ ROLE IN BRAND RECOGNITION
Ad agencies, especially the creative the department must understand this implication. When the copywriter and the visualizer sit together and plan for the conceptualization of the copy, the above aspect needs to be prioritized. Further research can be undertaken on the other copy types and their influence on various product category advertisements.
9-May-2019