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PGDM-Digital Marketing Program

** GM-General Management MS- Core Specialisation MiS- Minor Specialization SS- Sectorial Specialisation SE- Sectorial Elective

PGDM-Digital Marketing Program

    COURSE STRUCTURE

PGDM-Triple Specialization

 (Major+Minor+Sectorial)

SEMESTER-1

  • COURSE CODE
  • COURSE TITLE
  • COURSE CREDITS
  • GM111
  • Management & Organisation Theory
  • 04
  • GM112
  • Economics for Managers
  • 04
  • GM113
  • Business Statistics
  • O4
  • GM114
  • Accounting for Managers
  • O4
  • GM115
  • Marketing Management
  • O4
  • GM116
  • IT for Management
  • O4
  • GM117
  • Business Communication-1
  • O4
  • -
  • Total Credits
  • 28

SEMESTER-2

  • COURSE CODE
  • COURSE TITLE
  • COURSE CREDITS
  • GM 121
  • Managing People
  • 04
  • GM 122
  • Legal Aspects of Business
  • 04
  • GM 123
  • Services Marketing
  • O4
  • GM 124
  • E-Business
  • O4
  • GM 125
  • Marketing Research
  • O4
  • GM 126
  • Major elective-1
  • O4
  • GM 127
  • Major elective-2
  • O4
  • -
  • Total Credits
  • 28

SEMESTER-3

  • COURSE CODE
  • COURSE TITLE
  • COURSE CREDITS
  • GM231
  • Web Business Analytics
  • 04
  • GM232
  • Social Entrepreneurship
  • 04
  • GM233
  • Major Elective-3
  • O4
  • GM234
  • Major Elective-4
  • O4
  • GM235
  • Major Elective-5
  • O4
  • GM236
  • Minor Elective-1
  • O4
  • GM237
  • Sectorial Elective-3
  • O4
  • GM238
  • Summer Internship
  • O8
  • -
  • Total Credits
  • 36

SEMESTER-4

  • COURSE CODE
  • COURSE TITLE
  • COURSE CREDITS
  • AS241
  • Minor Elective-2
  • 04
  • AS242
  • Minor Elective-3
  • 04
  • AS243
  • Sectorial Elective-2
  • O4
  • AS244
  • Sectorial Elective-3
  • O8
  • -
  • Total Credits
  • 20

Major/Minor Specialisation

Groups Offered

  • Specialisation/Electives 
  • Marketing
  • Finance
  • HRM
  • Operations Management
  • ME-1
  • Product & Brand Management
  • Security Analysis & Portfolio Management
  • Training & Development
  • Operations & Supply Chain Management
  • ME-2
  • Consumer Behaviour
  • Financial Systems & Services
  • Performance Management
  • Service Operations Management
  • ME-3
  • Integrated Marketing Communication
  • Financial Risk Management
  • Compensation Management
  • Project Management
  • ME-4
  • Sales & Distribution Management
  • Financial Modelling USING EXCEL
  • Leadership & Change Management
  • Total Quality Management
  • ME-5
  • Digital Marketing
  • Corporate Finance
  • Diversity Management
  • Logistics Management

Sectorial Specialisation

Groups Offered

  • Sectorial Spl/ Electives
  • Digital Marketing
  • SE-1
  • SEO & SEM
  • SE-2
  • Social Media Marketing
  • SE-3
  • Online Reputation Management ( ORM)